Peripheral

News, Media, and Culture

The Latest News

Why Google’s AI Overviews Can’t Answer Simple Spelling Queries

A study by Peripheral has found another blind spot in Google’s AI Overviews, that they fail to correctly spell words backwards. In more than half of cases, the overviews gave an incorrect answer when asked how to reverse the spelling of a word. In the study, we analysed 500 of the most common English terms, […]

Tech

Jul 244 min read

Is Yoane Wissa Going Under the Radar This Transfer Window?

After the loss of manager Thomas Frank to Tottenham, and strong rumours linking talisman Bryan Mbeumo to Manchester United, Brentford are experiencing a turbulent summer. But is there another Bees player who hasn’t received the transfer interest that their performances may have warranted? Although Mbeumo dominated the headlines throughout the season, strike partner Yoane Wissa […]

Sport

Jun 102 min read

Are We Seeing the End of the Premier League Big Six?

One of the most talked about Premier League stories this season was the poor performance of Manchester United and Tottenham Hotspur. Finishing 15th and 17th respectively, the two clubs fell short of anywhere near the standards that fans would expect. Part of the reason has been the increasing strength of the ‘middle of the road’ […]

Sport

Jun 32 min read

About Peripheral

Sundar Pichai told us to make this site… Well, not really. But in a recent interview, he told Nilay Patel of The Verge that web publishing is thriving and that in five years time, publishers will still be getting a lot of traffic. Peripheral has been set up to tell stories. We use data to […]

Post

May 291 min read

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About Peripheral

This is your About section. Every website has a story and users want to hear yours. This is a great opportunity to give a full background on who you are and what your site has to offer. Double click on the text box to edit the content and add all the information you want to share. You may like to talk about how you got started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. You can also add a photo, gallery or video for even more engagement.

FAQs

What is Peripheral?

Peripheral is an independent publication that uses data to tell stories about sport, technology, and culture. We focus on trends and topics that are emerging or overlooked, specifically the things on the edge of public conversation.

What do peripheral write about?

Topics will usually be focussed on tech, culture and sport. Check out our recent articles about AI Search and the fall of the Big Six.

How can I get in touch with the peripheral team?

You can get in touch with our team though our contact form, if you have any questions or comments on our content.

Peripheral

The Latest News

Why Google’s AI Overviews Can’t Answer Simple Spelling Queries

Is Yoane Wissa Going Under the Radar This Transfer Window?

Are We Seeing the End of the Premier League Big Six?

About Peripheral

About Peripheral

FAQs

What is Peripheral?

What do peripheral write about?

How can I get in touch with the peripheral team?

Contact Peripheral