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A study by Peripheral has found another blind spot in Google’s AI Overviews, that they fail to correctly spell words backwards. In more than half of cases, the overviews gave an incorrect answer when asked how to reverse the spelling of a word. In the study, we analysed 500 of the most common English terms, […]

After the loss of manager Thomas Frank to Tottenham, and strong rumours linking talisman Bryan Mbeumo to Manchester United, Brentford are experiencing a turbulent summer. But is there another Bees player who hasn’t received the transfer interest that their performances may have warranted? Although Mbeumo dominated the headlines throughout the season, strike partner Yoane Wissa […]

One of the most talked about Premier League stories this season was the poor performance of Manchester United and Tottenham Hotspur. Finishing 15th and 17th respectively, the two clubs fell short of anywhere near the standards that fans would expect. Part of the reason has been the increasing strength of the ‘middle of the road’ […]

Sundar Pichai told us to make this site… Well, not really. But in a recent interview, he told Nilay Patel of The Verge that web publishing is thriving and that in five years time, publishers will still be getting a lot of traffic. Peripheral has been set up to tell stories. We use data to […]